Brand Development

The world of home construction has been long overdue for a remodel, and we have taken that first step toward a drastic change.

Challenging the status quo: One Home at a Time.

  • Strategic discovery sessions
  • Identity development
  • Logo design
  • Brand system design
  • Messaging and brand story
  • Market research and positioning


Burnette Builders is a customer builder delivering well-crafted, architecturally designed homes for over 25 years. With their eye for excellence and years of experience, Burnette has put together a portfolio of beautifully designed homes inspired by the hill country. One particular challenge that they began to face was having a solid brand identity that reflected their unique architecture. We started our creative process by building a foundation of trust with the client, doing thorough research about the company, and examining their core values and passions. Burnette’s out of the box way of thinking and designing inspired our creative research and sketching process. The final logo expresses that very idea of thinking outside the box, as part of the “B” breaks through to form a box around the letter. The selected color palette is a reflection of their exquisite taste in craft, design, and unique materials to build a home that will last a lifetime.

Phases of Execution

Market Problems & Solutions
Exploration & Planning
Design, Development, Testing

Notable Deliverables

Brand Blueprint + Elements

Brand system, logo, guidelines, and other brand assets


Naming & Identity

Brand name, personality, what, why, and values



Taglines, story, audience, copy and content writing