{"id":711,"date":"2021-08-16T21:09:46","date_gmt":"2021-08-16T21:09:46","guid":{"rendered":"https:\/\/letsalloy.com\/?p=711"},"modified":"2022-03-06T21:21:52","modified_gmt":"2022-03-06T21:21:52","slug":"ignoring-employer-brand-recruiting","status":"publish","type":"post","link":"https:\/\/letsalloy.com\/learn\/ignoring-employer-brand-recruiting\/","title":{"rendered":"No Job Applicants? Have you Ignored Your Employer Brand?"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]When you posted that job listing, you were sure you\u2019d have to fight off prospective employees.\u00a0It\u2019s an attractive job in a big Texas market \u2014 or so you thought. You certainly were not expecting crickets in your inbox.<\/span><\/strong><\/p>\n

Your competitor had 5,000 applications for a comparable job. So what happened? All signs point toward an employer brand failure.<\/p>\n

This is what happens when you forget to impress job seekers as much as they seek to impress you.<\/p>\n

Most Austin and San Antonio candidates are researching your company\u2019s reputation before they even decide to apply for the job opportunity. And if you\u2019re not meeting them where they are \u2014 job sites, social media, review sites \u2014 and giving them reasons they should want to join your company, you\u2019re putting your company in a lose-lose position.<\/p>\n

In fact, studies show that 34 percent of candidates<\/a> are checking your brand\u2019s reputation on LinkedIn, 30 percent on Facebook, and 15 percent on Twitter.<\/p>\n

And nearly 70 percent of job seekers would flat-out reject an offer<\/a> with your firm if the branding were bad or nonexistent.<\/p>\n

Finding top talent is the key to your company\u2019s success \u2014 both productivity and profitability-wise \u2014 so it is critical that your branding is attracting the right candidates and enticing them to flood your inbox with resumes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Go Where Your Future Employees Are” font_container=”tag:h2|text_align:left|line_height:1″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”36px”][vc_column_text]The first step to creating a killer employer brand is to know your company\u2019s values and a clear profile of your ideal employee.<\/p>\n

Where does this ideal employee like to hang out? Where do they look for news in your industry? Where can you sprinkle information every so often to pique their interest, even when they\u2019re not looking for a job?<\/p>\n

Some companies might be looking for seasoned talent that tends to gather around the LinkedIn water cooler, others might be looking for Gen Z go-getters that are enjoying TikTok.<\/p>\n

Once you find where your potential employees are hanging out, you can start to come up with a content calendar that will bring your employer brand to the forefront \u2014 specifically, quality content that is authentic<\/a> and speaks directly to the excellent workplace culture you\u2019ve created.<\/p>\n

Keep in mind that 65 percent of companies were able to boost their brand recognition<\/a> from positive things their own employees posted on social media.<\/p>\n

Outside of social media, check your reputation on Glassdoor and Indeed to find your ideal employees who are already looking for jobs. Austin\u2019s own BuiltIn<\/a> is popular with tech-based talent and companies. On sites such as Comparably<\/a>, you can see how your company ranks against competitors and how your branding is holding up.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Create Video Testimonials” font_container=”tag:h3|text_align:left|line_height:1″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”36px”][vc_row_inner equal_height=”yes” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”715″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”20vh”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]The easiest way to change minds about your employer brand is to present it in video. People are twice as likely to share videos<\/a> over any other content.<\/p>\n

And if your video answers the \u201cWhat\u2019s in it for me?\u201d question by providing testimonials from real employees, even better.<\/p>\n

Forty-one percent of candidates<\/a> are looking for this connection between employer brand and actual employee experience. Why do people choose to work for your company, and what motivates them to stay?<\/p>\n

By showing them exactly what it\u2019s like to work with you, you are both attracting and repelling \u2014 appealing to the ideal candidate and sending away those who might not be a good fit.<\/p>\n

Ask your employees to volunteer for such a video by offering extra free time or a small gift as an incentive. And give them a list of prompts<\/a> beforehand so they can be prepared. Try to make the atmosphere low-pressure and relaxed<\/a>.<\/p>\n

Consider asking your employees to send in testimonials they record at home<\/a>, especially if they\u2019re working from home during the COVID-19 pandemic.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Getting an Edge on Your Competition” font_container=”tag:h3|text_align:left|line_height:1″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”36px”][vc_column_text]The easiest way to see how your employer brand is coming across is to take a hard look at your competition. Here are a few ways you can compare, contrast and make your company stand out.[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”150px”][nectar_icon_list color=”default” direction=”vertical” icon_size=”medium” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1631229783764-10″ tab_id=”1631229783765-1″]\n

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Do you have a strong EVP<\/a><\/h4>\n

This is the entirety of the benefits you offer your employees. Included: compensation, workplace culture, diversity, social responsibility, wellness. Today\u2019s job seekers are asking the tough questions, such as:<\/a><\/p>\n