{"id":1569,"date":"2022-08-15T09:40:03","date_gmt":"2022-08-15T14:40:03","guid":{"rendered":"https:\/\/letsalloy.com\/?p=1569"},"modified":"2022-09-13T17:03:30","modified_gmt":"2022-09-13T22:03:30","slug":"how-to-create-an-employee-branding-strategy","status":"publish","type":"post","link":"https:\/\/letsalloy.com\/learn\/how-to-create-an-employee-branding-strategy\/","title":{"rendered":"Design an Employee Branding Strategy to Reduce Turnover & Improve Recruitment"},"content":{"rendered":"Reading Time: <\/span> 6<\/span> minutes<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]As a business owner, you know how important having a cohesive brand identity is for your company.<\/p>\n

You\u2019ve created your business cards and designed your website. Your logo and typeface are thoughtfully crafted to match the spirit of your brand. You even have logo-plastered coffee mugs to gift people at the office.<\/p>\n

You\u2019ve done enough branding work, right?<\/p>\n

Well, not quite.<\/p>\n

While a well-planned visual identity is undoubtedly a necessary component of any brand strategy, creating a solid employee branding strategy<\/strong> is equally as important.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_custom_heading text=”What Is An Employee Branding Strategy?” font_container=”tag:h2|text_align:left|color:%23ff006c” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10″][vc_column_text]An employee branding strategy lays out actions taken to shape your reputation among potential hires and current employees.<\/p>\n

In essence, a strong employee brand strategy enables you to control the conversation surrounding your company to ensure higher talent acquisition and retention. It\u2019s how you market your company to job seekers and make sure your current employees feel satisfied and loyal to your brand.[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”1572″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Why Do I Need An Employee Branding Strategy?” font_container=”tag:h3|text_align:left|color:%233d1a52″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10″][vc_column_text]For better or worse, information spreads like wildfire in the age of social media. That\u2019s why it\u2019s never been more important to uphold a strong reputation, both on and offline.<\/p>\n

Think of it this way: if the wrong message gets out about your business, there\u2019s very little you can do to contain the information \u2014 the metaphorical wildfire \u2014 from spreading. You have to wait for the flames to taper down before you can pick up the pieces and begin damage control. But proactively managing your employee branding strategy will keep wildfires from exploding online and lead to a healthier work culture overall.<\/p>\n

Upholding a strong employee brand is about more than image. It\u2019s also about your bottom line.<\/p>\n

Thirty-four percent<\/a> of candidates are checking your brand\u2019s reputation on LinkedIn. They\u2019re seeking customer reviews and news articles about your business. They might even reach out to your current employees for their opinions on working at your company. The best talent out there isn\u2019t going for companies that don\u2019t have a strong employee brand. Nearly 70 percent of job seekers would reject a job offer if the company\u2019s branding is less than ideal or nonexistent.<\/p>\n

Here are other good reasons why your business needs a strong employee branding strategy.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”10″]

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