Zessio

Brand Identity, Training, Membership, Web Development

Zessio partnered with Alloy to build a strategic brand and set their entire company up for long-term success.

To create a memorable, fun & engaging experience around mental health.

  • Strategic discovery sessions
  • Identity development
  • Logo design
  • Brand system design
  • Messaging and brand story
  • Market research and positioning

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Helvetica Neue Regular

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

”The team at Alloy is second to none. They have helped us strategize, grow, and execute a tiny seed of an idea into something more beautiful than initially imagined.

Mandi R.Founder & CEO [Zessio]

Engagement strategies to build customer loyalty and satisfaction.

  • Gamification
  • Rewards
  • Recognition
  • Certification
  • Education

Summary

The owners wanted to normalize mental health wellness so everyone had the option to better themselves however they saw fit. They wanted to remove the limitation from traditional therapy and offer something much more obtainable.

After naming, branding, and unique value was on track we moved to build a strategy around value distribution. Instead of distributing a simple course library we wanted to build something much more engaging that got users excited about their own mental health journey. The therapy and mental health care space has a traditional methodology that we wanted to break free from. By thinking outside of that traditional box we were able to do something exciting and completely different.

Phases of Execution

Discovery
Market Problems & Solutions
Strategy
Exploration & Planning
Execution
Design, Development, Testing
Analytics
Monitor, Continued Strategy & Execution

Notable Deliverables

Brand Blueprint + Elements

Brand system, logo, guidelines, and other brand assets

01

Naming & Identity

Brand name, personality, what, why, and values

02

Messaging

Taglines, story, audience, copy and content writing

03

Web + Digital

Desktop & mobile website. Mobile app development. Gamification strategy and systems.

04

Growth + Roadmaps

Ongoing strategy, roadmaps, and execution as a growth partner of Zessio.

05