City of San Antonio – Train for Jobs SA

Advertising campaign

The City of San Antonio launched the Train for Jobs SA Program, a training and education program designed to get people back to work.

This program provides assistance to those in hospitality, food service, and retail which were hardest hit by the COVID-19 pandemic.

  • Print Advertising
  • Out of Home
  • Traditional Media
  • Bus Wrap
  • Display advertising
  • Poster Design
  • Social Media

Summary

The City of San Antonio has partnered with The Alamo Colleges District to launch the Train for Jobs SA Program, a training and education program offered for displaced workers seeking to build new skills in high-demand career areas. This program provides assistance to those in hospitality, food service, and retail which were hardest hit by the COVID-19 pandemic. A full advertising campaign was created and targeted in specific areas in the San Antonio metropolitan area. The campaign was launched in both English and Spanish through an omni-channel distribution. Campaign touches included social media, out of home, posters, direct mail, print and display ads.

Phases of Execution

Discovery
Market Problems & Solutions
Strategy
Exploration & Planning
Execution
Design, Development, Testing
Translation
Spanish Versioning, Copywriting

Notable Deliverables

Naming & Identity

Brand name, personality, what, why, and values

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