It's all about the
Find (and refine) your brand's image, voice, and vibe so that it's relatable, extendable, and consistent across all media and platforms.
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38
... of customers avoid brands with unattractive websites.
90
... of customers expect brand experiences to be consistent.
94
... of customers recommend brands that are engaging.
Which experience sounds more like your brand?
The “I love you” experience
Your customers have a positive and emotional connection and they inherently trust your brand. You’ve perfected your story of who you are and you live it day in and day out.
Your customers feel that their interactions with your employees are genuinely happy and helpful and they create positive experiences in all situations. You’ve made sure your culture is engaging and leadership sets the example.
Customers have their needs anticipated and their experience is always consistent. They experience higher quality service with fewer errors and are more brand aware.
You’ve taken the steps to ensure your employees are better educated, have higher levels of expertise, and they’re more confident in what they do.
The “I’m never going back” experience
Your customers feel disconnected from your brand’s purpose. The negative stories they’ve heard have been confirmed. You’re not entirely sure who you are as a brand and their poor interactions make it difficult for them to connect.
Your customers have poor customer experience by clearly unhappy employees. Your staff is untrained and under-motivated to provide the best service to your customers.
Customers never know what to expect and their experiences largely depend on who they interact with at any particular moment. Sometimes, they’re satisfied but often they end the experience feeling frustrated, confused, or even downright upset.
Your system of developing expertise is inadequate or hardly exists at all, and employees’ confidence and happiness greatly suffers as a consequence.
81
of customers need trust in the brand in order to buy.
Your Customers Have Spoken.
When your brand persona shines you’ll have no problem attracting new customers, keeping current ones, and increasing your revenue.
Your Recruiters Have Been Begging.
Attract top talent AND win the hearts of your recruiters by giving them a brand they can brag about!
90
Recruiters say brand persona is key to increasing applicant pools and hiring staff.
”Alloy refreshed our brand in such a way that our perception and awareness completely shifted to a more positive direction.
Claire BeadlesMarketing Director at Cavalry
Build your brand. Grow your business.
The Alloy Approach
When you focus on just one segment of your brand, all suffer. And so does your business. At Alloy, we align your brand, people, and performance so they’re working together to drive your company forward.
